In the 1950s, as the electric guitar rose to prominence in the music scene, guitarists shared a common problem: the hum noise that intensified as the volume increased.

There was one engineer who put an end to this unavoidable fate and shaped the history of guitar sound. His name was Seth Lover.

This is the story of a man who moved between two giants, Gibson and Fender, and advanced the history of the guitar.

Seth, who had been experimenting with various methods to eliminate hum noise, focused on the principle of "humbucking," which uses two coils to cancel out each other's noise.

Two coils are placed side by side, and the winding direction of one of the coils is reversed (reverse phase connection). This cancels out hum noise coming from the outside.

However, this approach had the disadvantage of canceling out the string vibration signals, resulting in a thinner sound.

Therefore, by reversing the magnetic poles of one of the coils (inverting the north and south poles), noise is eliminated while the string vibration signals are added together, resulting in a more powerful output.

Development of this groundbreaking pickup began around 1955, and with the cooperation of President Ted McCarty and others, it was completed in about six months.

Since the patent application was pending, the back of the pickup had the following written on it:PATENT APPLIED FOR(Patent pending)," that is,PAFA sticker was attached that read, "...".

This is how the PAF, now a legendary pedal, was born.

This Gibson Les Paul equipped with PAF pickups has captivated many guitarists with its warm, thick sound, and is popular in rock music.

It had a tremendous influence on the development of music such as blues and jazz.