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The Legacy of Larry DiMaggio

Tracing the history of replacement pickups for electric guitars reveals one key figure.

That person is Larry DiMaggio.

"DiMarzio?" Yes, that DiMarzio you've all heard of at least once. Anyone who has ever replaced pickups knows the greatness of this brand.

A fateful encounter with Bill Lawrence

Larry DiMarzio (hereinafter, Larry), who can be said to have established the concept of replacement pickups, began his career in earnest when he started working at Bill Lawrence's shop from 1972 to 1973. Larry had previously worked doing wiring work at a guitar repair shop in New York, but he felt he had reached the limits of his own skills. So, he visited Bill Lawrence with two pickups that he had made himself. Bill recognized Larry's talent and said, "If I don't hire you, you're going to become a rival." And so, Larry began working for Bill.

Larry learned flexible thinking and exceptional skills from Bill. What influenced him most was Bill's experimental spirit, which defied the conventional wisdom of the time. At a time when Alnico magnets were the standard for pickups, Bill explored the possibilities of various types of magnets, including ceramic magnets used in amplifiers.

(Excerpt from DiMarzio's website)

While working under Bill Lawrence, Larry frequently saw Telecasters and other guitars brought in for repair having their front pickups replaced with Gibson mini-humbuckers or similar. For Larry, who loved old and beautiful instruments, the act of routing out the body was unacceptable. That's when he had the groundbreaking idea of a replacement pickup that could be installed without expanding the routing. With Bill Lawrence's knowledge and skills as his backing, Larry brought this idea to life.

The birth of DiMarzio and the first steps towards success

Then, in 1975, DiMarzio was founded. Larry went to a trade show in Washington with minimal luggage: just one guitar, a suitcase packed with pickups, and a price list.

The sound of the pickup they played there had a huge impact on people and generated a much greater response than expected.

At the NAMM Show held that same year, it garnered enough sales and orders to convince us that "this is going to be a hit!"

This is where the history of DiMarzio that you all know begins.

(Excerpt from DiMarzio's website)

(Excerpt from DiMarzio's website)

The impact of "Super Distortion" and the establishment of the brand

Incidentally, the first products exhibited at the NAMM show were three types of pickups that are still in the lineup today: "Super Distortion," "FS-1," and "PRE B-1."

Among them, the Super Distortion, which still enjoys immense popularity, uses a ferrite magnet.RecruitFurthermore, by using thinner wire than Gibson's pickups, we were able to increase the number of turns.

This resulted in a high-powered sound that was unattainable with conventional Gibson pickups. It perfectly matched the rock music scene of the time and quickly gained popularity. Furthermore, DiMarzio actively supplied OEM parts to various guitar manufacturers, dramatically increasing its brand recognition.

Later, the Dual Sound, a 4-conductor model of the Super Distortion, was also released.

Renowned artists such as Eddie Van Halen, Ace Frehley of KISS, and Carlos Santana have used DiMarzio pickups, solidifying their popularity.

DiMarzio's present and future

DiMarzio pickups still boast a wide range of products, including numerous artist signature models.

This is proof that the brand places great importance not only on its end users but also on its connections with artists.

If Larry DiMaggio hadn't existed, there might be some songs that never came into existence.

Author of this article:Nihei (TCGAKKI (Electric guitarist)

I learned about the guitar through the manga "BECK" when I was in junior high school, and was influenced by Red Hot Chili Peppers and Nirvana, which awakened my passion for rock music.
I graduated from a vocational school specializing in guitar making.TCGAKKIAcoustic floor,TCGAKKIShe previously worked as a staff member at Premium Guitar Lounge. Currently, she is in charge of electric guitars, actively spreading her love for the instrument through column writing, YouTube appearances, and other means.

Qualifications and experience: 8 years of experience as a musical instrument appraiser

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