Orion Corporation’s “Cocoa Cigarette” and
“TCGAKKI” Collaboration Electric Guitar

In 1951, Orion Co., Ltd.’s signature snack, “Cocoa Cigarette,” was born in Osaka. Back in those days when smoking was still considered cool… All the kids used to pretend to smoke, longing to be like the adults.

The Showa era, buzzing with excitement over the Giants’ V9 and Oh’s 756th home run. Blue Trains like the “Hayabusa” and “Asakaze,” and the supercar boom. Those days when we’d dial up black rotary phones with a “click-click” sound. This guitar is packed with memories like those.

TCGAKKI has transformed the nostalgic, retro, Showa-era vibe of those childhood snacks into a guitar!! Please enjoy the good old Japanese design—somehow nostalgic and rich in character—that you won’t find in modern instruments♪

【What is Cocoa Cigarette…?】

A sugar candy sold since 1951 by Orion Co., Ltd., headquartered in Yodogawa Ward, Osaka, featuring packaging reminiscent of cigarettes.

With its taste and packaging unchanged from the original, this long-selling candy—representative of Orion Co., Ltd.—is still loved today. The refreshing scent of mint and the rich flavor of cocoa fill your mouth.

1951 is also famous as the year Fender’s “Broadcaster” and “Nocaster” were given the new name “Telecaster”!!

The 1950s, following the end of the war, marked Japan’s period of rapid economic growth. During that time, Shigeru Yoshida served as Prime Minister; the historic first NHK Kohaku Uta Gassen was broadcast on radio; Nippon Columbia released Japan’s first LP record; and it was also the year of the debut of “Rikidōzan,” the father of Japanese professional wrestling. Subsequently, Honda released its small motorcycle, the “Cub”; Sharp launched Japan’s first domestically produced TV, the “TV3-14T”; the first “Godzilla” movie was released; the Antarctic overwintering expedition made its first landing on the Antarctic continent; Tokyo Tower was completed; and Misora Hibari achieved hit after hit as an actress and singer—making this a decade that laid the foundation for modern Japanese culture.

 

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