Robert wasn't originally a guitarist; he made a living as a drummer. However, after his band's equipment was stolen, Robert, feeling lost and helpless, switched careers to repair guitar amplifiers.

He originally studied acoustic engineering at university, and since Bill and other family members were knowledgeable about electronics, learning about repairs was apparently easy for him.

However, I grew tired of repairing amplifiers, so I turned my attention to pickups, which are among the easiest guitar parts to modify.

(Excerpt from EMG's Instagram)

And then came the first turning point for EMG.

That was my encounter with Steinberger.

Steinberger developed groundbreaking technologies such as the graphite neck and the TransTrem system.

For Steinberger, who aimed to create an instrument that could be used in a wide range of situations, EMG pickups were the perfect fit.

At that time, with the development of synthesizers and the spread of CDs, the sound had a clear outline and came forward.BassSteinberger guitars, known for their distinctive sound, gained popularity, and the EMG pickups they incorporated also became more well-known.

Another factor contributing to its popularity is that it was used by artists who were active as studio musicians, such as Steve Lukather.

Furthermore, Metallica's adoption of EMG pickups led to a surge in popularity among metal artists, solidifying the image of "EMG = Metal." They also became standard equipment on pickups from brands like ESP, BC Rich, and Dean.

While the reasons mentioned above are likely the main factors that sparked EMG's popularity, I believe another major factor in its established popularity is that it can be installed without major modifications to the car body, making it easy for anyone to replace.

In recent years, the use of sockets for wiring has increased.RecruitFurthermore, various improvements have been made, such as the ability to replace the pickups without soldering. I'm looking forward to seeing how EMG continues to evolve in the future!

(Excerpt from EMG's Instagram)