Why are Fender Japan Vintage models so highly regarded overseas?
Many Japanese people place great importance on brand value and tend to prefer purchasing overseas brands like “Fender” and “Gibson” over domestic models. However, people overseas don’t really care about brands; they seek out instruments with truly excellent craftsmanship and great sound, aiming to buy the ultimate instrument—regardless of price! That’s the image we have of them.
They were quick to recognize the excellence of Japan Vintage and scrambled to buy them up! Furthermore, with the recent emergence of the new term “MIJ” (short for “Made In Japan”), Japan Vintage instruments have gained even more prestige. Although Japan lagged slightly behind the rest of the world, domestic popularity has surged in recent years, with support spanning generations from older adults to young people.
For this feature, we’ve spotlighted Fender Japan, a brand that stands out as particularly popular within the Japan Vintage category. TCGAKKI has gone all out to track down especially rare and hard-to-find models—including those from the “JV serial era,” “EXTRAD,” and “LIMITED EDITION” series—from all over the world!!
Every single one is a masterpiece, and the fact that so many have been gathered in one place at once is nothing short of a miracle. Even I, the person in charge, had a hard time containing my excitement (sweat). So, let’s dive right in and explore the appeal of Fender Japan.
