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Musical instruments live forever as long as they have a form. Even if the owner changes over time, the instrument will continue to play without losing its brilliance. The great vintage guitars that exist today have spent a long time carving their own individuality into their history. Hibiki Just as great music is passed down from generation to generation. |
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| >> Latest Arrivals of Vintage Martins |
Vintage guitars. It is deeply moving to think of the deep history that has been built up in each one of them.
Vintage guitars have played the joys, sorrows, and loves of people as they have been passed down from parents to their children and their children to their parents, over a long period of time.
Vintage instruments tend to be simply described as having a good sound. But in fact, we may feel that our hearts are resonating with the vibrations.
As you can see in the photo, this is our version of the Beatles' Abbey Road.
This is the first example where I started from the composition rather than the theme, and it was one of the most difficult advertisements to find a location.
But even more problematic was the model. We had already decided on the figure walking with Martin's case, but who was going to do it?
Four of our employees would not be interesting enough.
And none of the twists and turns that I love.
The idea that came out of this was "family.
I wanted to express a musical instrument that is passed down as a precious object by overlapping it with a family.
We felt strongly about this.
And so the search for "family" began. Considering the theme of this project, we decided on a theme that is full of love for the family (this is important!), and that is "family".
We needed at least three children who love their families (this is important!) and who would listen to what their uncle said.
In this time of declining birthrate, the search was not difficult at all... and we found the "family" we were looking for surprisingly quickly.
The "family" we were looking for was found surprisingly quickly, and the store's cut-throat leader, Sergeant Matsui of the 1F sales floor, made his appearance.
It was summer vacation, so there must have been children there.
And they readily agreed.
I never said it was a business order.
And they cooperated with us to take pictures during the daytime when the weather was nice, and we headed to the site.
As we were getting ready to shoot, ooh, a car arrived.
We had to be very careful because there was unexpectedly a lot of traffic.
The shooting began.
However, things did not go so easily.
There were no cars or passersby.
All four of us were evenly spaced when we passed by the center of the crosswalk.
All of them should be facing straight ahead.
All of these things must be in place.
In addition, the arms and legs must go up at the same time.
"One to the other, one to the other."
and back and forth across the pedestrian crossing....
There were many times when the timing was not right and there were many NGs. I'm sure it was hard work for the model children.
without a single complaint.
I was impressed that they listened to what we said.
I don't know if it was the joy of helping his father's work,
I don't know if it was the joy of helping his father's work, but it must have been family love.
What? The last child's arms and legs are out at the same time?
It seems I lost track after going back and forth so many times.
We, too, accept this way of walking as an individuality.
Love
may be beginning to sprout in us.
The best instruments live forever. Yes, just as love is an eternal value...