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If you can see a guitar case that doesn't exist, you must be a music lover... You think you're in a suit, concentrating on your work, but your heart is itching to play the guitar? This photo is an imaginary moment of peeking into the mind of an office worker who lives for music. |
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When manager Ogouchi felt that it is not well known that there are many historically valuable instruments in the inventory of THE used music store that are in excellent condition, he made a passionate plea, "We have such a great selection of instruments, so we want more customers to know about them! He made a passionate appeal to the customers.
This was the beginning of the Premium Story in the player's paper.
However, as long as we are doing it, it has to be interesting and fun. We wanted to make the paper simple and impactful, without being bound by conventional wisdom.
We wanted to add not only a sense of quality, but also a message about musical instruments and music, and, although a bit adventurous, we wanted a pictorial design that would not look like a music magazine.
We took more than a dozen premium instruments to a photo studio and asked them to take high-quality photographs of each one. I remember the tense time I spent there, taking great care to avoid any accidents.
After much discussion, it was decided to include one large photo for impact and message.
The question was whether this outlandish ad would get positive feedback from readers who are used to seeing pictures of cool instruments.
First, we considered the theme.
The theme is: "A businessman who is usually working hard at his job, but deep inside his heart, his musical soul is burning hot!
I don't think there are many people who keep a guitar case under their desk at work. But no matter what time of day, I always have a guitar case next to my music-loving self.
like a guardian angel
I tried to express a scene in which my beloved guitar is always beside me like a guardian angel.
Let's love music and enjoy life!
Such is the message of this project.
This time, we borrowed the office of an acquaintance of manager Tomita's on short notice and took pictures during the daytime.
It was a great help. Thank you all very much.
By the way, everyone, can you see the computer screen that the model is handling?
It is actually the top page of our Premium Selections.
Now, the Premium Story is off to a good start. Please look forward to seeing how it will develop in the future!